Brand Experience // Website // Strategy
Tress Salon was an established business under a different name. They were planning on a new chapter for their company, and asked Design Swell for help.
Design Swell created a new brand experience, website and strategy to help Tress Salon as they grow.
The Brand Experience
Tress Salon had been an established business for about 5 years before they approached Design Swell to help in their transformation. Their goal was to develop a brand experience that felt more established and would allow for new income streams for the business.
We started the process by learning about their customers, how they found Tress Salon and what turned customers into loyal fans. We then spent time understanding how the business currently generated revenue. With this information, we began developing a brand experience that would result in an increase customer conversions and in the number of loyal fans. Additionally, we created a brand presence that would allow for new revenue streams to be launched immediately and in the future.
The logo was designed to reinforce the vibe and aesthetics of the salon space - modern, clean and bright.
We learned during our research phase that customers found Tress Salon through a combination of Google searches, Yelp and Instagram, but would visit the website before becoming a customer.
Using this information, we organized the website to help guide these visitors quickly and efficiently to the pages that would help convert them into customers, and styled it to match the modern and clean logo design. Large imagery, soft gray tones, strategic white space, attractive scroll features and integrated appointment booking were incorporated into responsive website that works across any device.
Tress Salon’s website visitors are now able to find information quickly and easily book their appointments.